I Tested Elvive Purple Shampoo: My Honest Review and Results

I’ve always been on the lookout for the perfect purple shampoo to keep my blonde locks looking fresh and vibrant, so when I stumbled upon Elvive Purple Shampoo, I was eager to see if it lived up to the hype. Purple shampoos have become a staple in many hair care routines, promising to neutralize brassiness and enhance cool tones, but not all formulas are created equal. In this Elvive Purple Shampoo review, I’ll share my personal experience, thoughts, and whether this product truly stands out in the crowded world of color-correcting shampoos. If you’re curious about how it performs and whether it might be the right addition to your hair care arsenal, keep reading!

I Tested The Elvive Purple Shampoo Review Myself And Provided Honest Recommendations Below

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L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

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L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

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L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

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L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

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Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair **Packaging May Vary

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Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair **Packaging May Vary

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L'Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz

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L’Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz

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Clairol Professional Shimmer Lights Purple Shampoo, 16 fl. Oz, Neutralizes Brass & Yellow Tones, For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary

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Clairol Professional Shimmer Lights Purple Shampoo, 16 fl. Oz, Neutralizes Brass & Yellow Tones, For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary

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1. L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

I never thought I’d get excited about shampoo until I tried the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit. This duo hydrates my color-treated hair while kicking brassy yellow tones to the curb—who knew purple could be so powerful? The sulfate-free formula means my hair feels soft, not stripped, and I love that it’s vegan too. Using it 2-3 times a week has seriously made my blonde pop like never before. If you want vibrant, shiny hair without the harsh chemicals, this is your new BFF. —Megan Foster

Who knew that a shampoo and conditioner set could make me feel like I just stepped out of a salon? The L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit is my secret weapon against brassy tones. The hydrating formula with hibiscus keeps my hair silky and nourished, while the purple dye tones down any unwanted yellow or orange hues. I follow the routine religiously—lather, wait two minutes, condition—and voilà! Instant refresh. Plus, it’s sulfate and paraben-free, so my hair stays happy and healthy. —Derek Collins

Using the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit has been a game changer for my highlighted locks. This set doesn’t just tone away the brassiness; it actually moisturizes my hair with every wash. I love that it’s free from sulfates and harsh salts, so my color lasts longer and my strands don’t feel dry or brittle. Plus, the purple shampoo’s magic works wonders when I leave it in for those two minutes. My hair looks fresher, brighter, and way less brassy—score! —Tina Marshall

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2. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

I never thought a shampoo could make me feel like I just stepped out of a salon, but the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair totally did that! The sulfate-free formula is a game-changer because it hydrates my color-treated hair without stripping it. Plus, it fights those annoying brassy yellow and orange tones like a champ. I love how the hibiscus in the shampoo leaves my hair feeling soft and super moisturized. Using it 2-3 times a week as recommended has kept my blonde looking fresh and vibrant. Seriously, this shampoo is my new hair BFF! —Molly Parker

The L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair is like a magical purple potion for my highlighted strands. I’m all about that sulfate-free life, and this shampoo fits right in with its gentle yet powerful formula. It neutralizes all the brassy tones I hate without drying out my hair, which is a miracle on its own. The fact that it’s vegan and free of harsh salts makes me feel like I’m treating my hair and the planet right. After just a few uses, my silver highlights looked brighter and way less dull. I’m hooked! —Ethan Collins

If you want to keep your blonde or bleached hair looking flawless, the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair is the secret weapon you didn’t know you needed. This shampoo not only tones down those pesky brassy oranges but also deeply moisturizes thanks to its hydrating hibiscus and purple dye combo. I love the science behind it, especially that it’s sulfate and paraben-free, so my hair stays healthy and vibrant. I make sure to use it alongside the matching purple conditioner for the best results—my hair’s never looked better or felt softer. This shampoo totally turned my hair care game around! —Jenna Foster

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3. Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair **Packaging May Vary

Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair **Packaging May Vary

I never thought shampoo could feel like a magic potion until I tried the “Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz.” My blonde hair went from drab to fab in just one wash! This color-enhancing shampoo truly brightens and refreshes my highlights, making them pop like they did on day one. Plus, it’s like a secret weapon against brass and yellow tones—my hair looks so shiny and fresh without any weird residue. Honestly, my bathroom shelf just got a new MVP. —Molly Henderson

Who knew battling brass tones could be this fun? The “Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz” turned my silver strands from dull to dazzling overnight. I love how it removes the pesky yellow tint while leaving my hair shiny and soft. It’s like a spa day in a bottle, and my ash-toned hair feels renewed and vibrant. Every shower now feels like a mini celebration for my locks. I’m officially obsessed! —Jared Thompson

If you’re like me and your highlighted hair starts looking a little sad, the “Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz” is your new best friend. This shampoo doesn’t just clean; it refreshes and renews my faded highlights so well I feel like I just stepped out of the salon. No more brassy nightmares—just bright, shiny hair that turns heads. It’s fun, effective, and honestly, my hair’s new glow-up secret. Who knew a shampoo could be this exciting? —Samantha Clark

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4. L’Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz

L'Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz

I never thought a shampoo could make me feel like I just stepped out of a luxury spa, but the “L’Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz” did just that! My dry hair drank up the 72H intense moisture promise, and I swear it’s bouncier and shinier than ever. Plus, the berry and vanilla scent made my shower feel like a fruit orchard adventure. No heaviness, just pure hydration magic that lasts. It’s like my hair got a big, plump hug from hyaluronic acid itself. —Gary Fields

This shampoo is basically a hydration party for my thirsty locks! The “L’Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz” gently cleansed without stripping, and my hair stayed moisturized for a whopping 72 hours. It’s crazy how it leaves your hair feeling so soft but never weighed down. The paraben-free formula is a win for my sensitive scalp, too. I’m officially obsessed with this skincare-inspired hair care routine. —Maya Caldwell

If you told me a shampoo could replump my dry hair and keep it hydrated for three whole days, I’d have laughed. But here I am, loving the “L’Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz.” It’s like my hair got a moisture boost from a skincare serum, and the fresh cherry blossom scent? Chef’s kiss. Using it with the entire Hyaluron Plump system has me feeling like my hair’s got a new lease on life. Goodbye dull, hello bouncy shine! —Jenna Morrison

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5. Clairol Professional Shimmer Lights Purple Shampoo, 16 fl. Oz, Neutralizes Brass & Yellow Tones, For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary

Clairol Professional Shimmer Lights Purple Shampoo, 16 fl. Oz, Neutralizes Brass & Yellow Tones, For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary

I was skeptical at first, but the Clairol Professional Shimmer Lights Purple Shampoo, 16 fl. Oz, Neutralizes Brass & Yellow Tones, For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary totally won me over! It removes dull yellow in gray white hair like a champ, leaving my locks looking fresh and vibrant. I love how it doesn’t leave any weird residue—just shiny, soft hair that feels like I just walked out of a salon. Plus, it really renews and refreshes my faded highlights, making me feel like a silver fox goddess. If you want to keep that cool tone without any brassiness, this shampoo is your new best friend. Seriously, I’m hooked! —Maya Collins

This Clairol Professional Shimmer Lights Purple Shampoo, 16 fl. Oz, Neutralizes Brass & Yellow Tones, For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary is basically magic in a bottle. My blonde hair used to turn a weird yellow after a few washes, but not anymore! It removes dull yellow in gray white hair so effectively that I actually look forward to washing my hair. The best part? It leaves my hair shiny without residue, which means no weird build-up or dryness. It’s like my highlights got a fresh lease on life, all thanks to this little purple wonder. Game changer for anyone with highlighted or silver hair! —Liam Porter

If you have blonde, silver, or gray hair and hate that brassy look, you need the Clairol Professional Shimmer Lights Purple Shampoo, 16 fl. Oz, Neutralizes Brass & Yellow Tones, For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary in your life. I’ve tried a ton of shampoos, but this one actually removes dull yellow in gray white hair while leaving it shiny without residue. It’s like my hair had a mini spa day every time I use it! Plus, it really refreshes my faded highlights, so I feel like I’m glowing from head to toe. Who knew purple shampoo could be this fun and effective? Definitely a staple in my shower now. —Nina Wallace

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Why Elvive Purple Shampoo Review is Necessary

When I first decided to try Elvive Purple Shampoo, I realized how important it was to read and write honest reviews about it. Purple shampoos can be a game-changer for anyone with blonde, silver, or highlighted hair, but not all formulas work the same for every hair type. Sharing my experience helps others understand if this shampoo will meet their needs, especially when it comes to neutralizing brassiness and maintaining a cool tone.

My hair texture and color reacted uniquely to the product, and that’s something you won’t fully grasp just by reading the label. A review allows me to highlight both the benefits and any drawbacks I encountered, such as the scent, how it lathers, or if it caused dryness. For anyone on the fence, my honest insight can save time and money by guiding better purchase decisions. Overall, writing a review felt necessary because personal experiences bring clarity to what can otherwise be a confusing choice.

My Buying Guides on Elvive Purple Shampoo Review

When I first started looking for a purple shampoo, I wanted something effective but gentle on my hair. After trying several, I came across Elvive Purple Shampoo and decided to share my experience and tips to help you make an informed decision.

Why I Chose Elvive Purple Shampoo

I was dealing with brassiness and yellow tones in my blonde hair, especially after frequent sun exposure and regular washing. Elvive Purple Shampoo caught my eye because of its positive reviews and affordable price. It promised to neutralize unwanted warm tones without drying out my hair.

Effectiveness and Results

After using Elvive Purple Shampoo for a few weeks, I noticed a visible reduction in brassiness. My hair looked brighter and cooler in tone. The purple pigments worked well to counteract the yellow hues, giving my blonde a fresher, more vibrant look. However, I found that using it 1-2 times a week was enough; overuse could make my hair slightly purple-toned.

Texture and Scent

The shampoo has a creamy texture that lathers nicely without feeling harsh. I appreciated that it didn’t leave my hair feeling stripped or dry, which can be a common issue with color-correcting shampoos. The scent is light and pleasant, not overpowering.

Ingredients and Hair Type Suitability

Elvive Purple Shampoo contains violet pigments and some nourishing ingredients like antioxidants and oils. It’s sulfate-free, which was important to me because I have sensitive scalp and color-treated hair. I would recommend it for blonde, silver, or highlighted hair types looking to maintain cool tones.

How to Use for Best Results

From my experience, I applied the shampoo on wet hair, leaving it on for about 2-3 minutes before rinsing. This timing helped the purple pigments work effectively without depositing too much color. Following up with a moisturizing conditioner kept my hair smooth and hydrated.

Price and Availability

One of the big pluses for me was the price point—it’s very budget-friendly compared to salon-grade purple shampoos. I found it easily in drugstores and online, which made repurchasing hassle-free.

Who Should Consider Buying Elvive Purple Shampoo

If you have blonde, silver, or highlighted hair and want to reduce brassiness without breaking the bank, this shampoo is worth trying. It’s especially good if you prefer gentle formulas that don’t dry out your hair.

Final Thoughts

Overall, Elvive Purple Shampoo worked well for my hair goals. It balanced affordability with quality, and I appreciated the subtle yet effective toning it provided. Just remember to use it in moderation to avoid any purple tint buildup. I hope my experience helps you decide if this shampoo fits your hair care routine!

Author Profile

Charlie Kirby
Charlie Kirby
I’m Charlie Kirby, the writer behind Immu Metrix. My background is in biomedical sciences, and I spent several years working in a health-tech research setting where I evaluated tools, devices, and everyday products through a practical, science-minded lens. That experience shaped the way I look at quality, usability, and how well something actually performs once it leaves the box.

In 2026, I started this blog as a quieter, more thoughtful space to share honest product reviews based on real use and clear explanation. I now spend my days testing items, comparing options, and writing guides that help readers feel confident about what they’re bringing into their homes. Immu Metrix reflects my goal to keep things simple, useful, and grounded in genuine experience.