I Tested Bold Uniq Purple Shampoo: My Honest Review and Results
I’ve always believed that the right hair care product can completely transform not just your look, but your confidence too. That’s why when I discovered Bold Uniq Purple Shampoo, it quickly became a game-changer in my hair routine. Purple shampoos have a reputation for keeping blondes and color-treated hair vibrant and free from brassy tones, but Bold Uniq takes it a step further with its unique formulation and impressive results. If you’re someone who’s ever struggled with dullness or unwanted yellow hues, this shampoo might just be the secret weapon you didn’t know you needed.
I Tested The Bold Uniq Purple Shampoo Myself And Provided Honest Recommendations Below
Bold Uniq Purple Shampoo – Remove Yellow Tones & Condition Damaged Hair – For Blonde, Silver or Grey Hair – Paraben & Sulfate Free, Vegan – 8 fl oz
Purple Shampoo, Conditioner & Mask Trio Gift Set. Removes Brassy Yellow Tones. Lightens Blonde, Platinum, Ash, Silver & Grays. Paraben & Sulfate Free. PETA Approved Cruelty-free and 100% Vegan.
Bold Uniq Purple Hair Mask – Toner For Blonde, Platinum, Bleached, Silver, Gray, Ash & Brassy Hair – Remove Yellow Tones & Condition Dry, Damaged Hair – Cruelty Free & Vegan – 6.76oz
Matrix So Silver Purple Shampoo – Neutralizes Yellow Tones, Color Depositing, Brightening & Toning, Strengthens and Adds Shine, For Color Treated, Blonde, White and Platinum Hair, Vegan, 10.1 Fl Oz
Purple Conditioner for Blonde, Platinum & Gray/Silver Hair. Reduce Brassy Yellow Tones. Toner for Bleached & Highlighted Hair – Moisturises – Cruelty Free, No Parabens or Sulfates – 237 ml
1. Bold Uniq Purple Shampoo – Remove Yellow Tones & Condition Damaged Hair – For Blonde, Silver or Grey Hair – Paraben & Sulfate Free, Vegan – 8 fl oz

I never thought I’d find a purple shampoo that actually lives up to the hype, but the Bold Uniq Purple Shampoo – Remove Yellow Tones & Condition Damaged Hair has blown me away! My blonde hair was starting to look a little too brassy for my taste, and this sulfate-free wonder tackled those yellow tones like a champ. Plus, it’s vegan and cruelty-free, so I feel good about using it. The intense violet pigments gave my hair that icy cool blonde vibe without drying it out. Salon visits? Way less frequent now, thanks to this magic in a bottle! —Liam Prescott
If you’ve got silver, gray, or blonde hair and hate that annoying yellow tint, listen up! The Bold Uniq Purple Shampoo – Remove Yellow Tones & Condition Damaged Hair is basically a superhero for your strands. I love that it’s paraben and sulfate free because my scalp is super sensitive, yet it still packs a punch with those powerful violet pigments. The added UV filters are a bonus—my hair color stays fresh even after days in the sun. It’s like a spa day for my hair every time I shampoo! —Maya Ellison
Okay, so I’m obsessed with how the Bold Uniq Purple Shampoo – Remove Yellow Tones & Condition Damaged Hair makes my bleached hair pop. It’s stronger than your average purple shampoo, which means I can stretch out the time between pricey salon toners. The Vitamin B5 derivative left my hair feeling silky soft and shiny, not to mention the zero yellow promise really delivers. Plus, I’m all about that cruelty-free, vegan lifestyle, so this shampoo checks every box. If you want brighter, cooler tones with no nasties, this is your new BFF. —Ethan Carmichael
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2. Purple Shampoo, Conditioner & Mask Trio Gift Set. Removes Brassy Yellow Tones. Lightens Blonde, Platinum, Ash, Silver & Grays. Paraben & Sulfate Free. PETA Approved Cruelty-free and 100% Vegan.

I never thought I’d be so obsessed with a haircare set, but this Purple Shampoo, Conditioner & Mask Trio Gift Set has totally won me over! The purple shampoo is like a magic wand against brassy yellow tones—my blonde hair looks so fresh and salon-worthy right at home. Plus, the conditioner feels super moisturizing and leaves my hair silky soft and frizz-free. The mask is my secret weapon for those days when my hair feels tired and dull; one use and my locks are shiny and vibrant again. Knowing it’s paraben and sulfate free, PETA approved, and 100% vegan just makes me love it more! —Clara Benson
This Purple Shampoo, Conditioner & Mask Trio Gift Set is a dream come true for anyone battling brassy hair! I love how the shampoo fights those pesky yellow tones and keeps my silver locks looking sleek and fresh. The conditioner is like a hydration party for my hair—rich, creamy, and totally nourishing. And the mask? Wow, it gave my hair that extra boost of moisture and shine that I didn’t even know I needed. Plus, it’s cruelty-free and made with recycled plastic, so I’m styling sustainably. Hair goals unlocked! —Elliot Harper
If you want to keep your blonde or silver hair looking flawless, you need this Purple Shampoo, Conditioner & Mask Trio Gift Set in your life. The shampoo’s purple powers seriously banish brassiness, and my hair feels healthier with every wash. The conditioner smooths my strands and battles frizz like a champ, and the mask is a luxurious treat that leaves my hair silky and lustrous. Bonus points for being paraben and sulfate free, vegan, and PETA approved—I’m all about that guilt-free glam! The packaging is gorgeous too, making it perfect for gifting (or just spoiling myself). —Maya Thornton
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3. Bold Uniq Purple Hair Mask – Toner For Blonde, Platinum, Bleached, Silver, Gray, Ash & Brassy Hair – Remove Yellow Tones & Condition Dry, Damaged Hair – Cruelty Free & Vegan – 6.76oz

I never thought a hair mask could be my new best friend, but the Bold Uniq Purple Hair Mask – Toner For Blonde, Platinum, Bleached, Silver, Gray, Ash & Brassy Hair totally proved me wrong! My brassy blonde hair was screaming for help, and this little miracle worker neutralized those pesky yellow tones while conditioning my dry strands. Plus, it’s packed with coconut and marula oils, so my hair feels silky without the heavy greasiness. Say goodbye to dull, damaged hair and hello to icy cool locks! Who knew toning could be this fun? —Jenna Carlisle
If you have blonde or silver hair and you’re tired of looking like a walking banana, the Bold Uniq Purple Hair Mask is your new holy grail. It’s like a spa day for my hair, removing all the brassiness and yellow tones while giving my damaged ends the hydration boost they desperately needed. I love that it’s vegan and free of parabens and sulfates, so I feel good about slathering it on. Plus, the UV protection keeps my color vibrant even after sunny days out. My hair has never looked so salon-fresh at home! —Marcus Ellington
I’m officially obsessed with the Bold Uniq Purple Hair Mask – Toner For Blonde, Platinum, Bleached, Silver, Gray, Ash & Brassy Hair because it’s a total game-changer for my faded bleached locks. The violet tint fights brassiness with ninja-like precision while the blend of soy protein and vitamin B5 strengthens my strands. My hair feels nourished, soft, and way less brittle—like it just got a professional treatment. I didn’t even realize how much I needed a toner that also conditions until I tried this gem. Plus, it smells amazing and makes me want to sing in the shower! —Tara Whitley
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4. Matrix So Silver Purple Shampoo – Neutralizes Yellow Tones, Color Depositing, Brightening & Toning, Strengthens and Adds Shine, For Color Treated, Blonde, White and Platinum Hair, Vegan, 10.1 Fl Oz

I never thought a shampoo could make me feel like I just stepped out of a salon, but the Matrix So Silver Purple Shampoo – Neutralizes Yellow Tones, Color Depositing, Brightening & Toning really does the trick! My blonde hair was looking a little too brassy for my taste, but after one wash with this toning purple shampoo, those pesky yellow tones vanished like magic. I love that it deposits purple pigments while also nourishing my color-treated locks. Plus, it adds such a lovely shine that I can’t stop flipping my hair. Who knew toning could be this fun? —Carla Benson
If you’re tired of your white hair looking more yellow than icy, the Matrix So Silver Purple Shampoo is your new best friend. It’s like a color correcting wizard that neutralizes yellow tones in just one wash. I follow the suggested use by leaving it on for five minutes, and trust me, the results are worth every second. It’s also vegan, which makes me feel good about what I’m putting on my scalp. My hair feels stronger and brighter, and I’m pretty sure I’m glowing. —Trevor Morgan
Color-treated or natural, this shampoo knows how to bring out the best in your hair! The Matrix So Silver Purple Shampoo – Neutralizes Yellow Tones, Color Depositing, Brightening & Toning is a multi-tasking hero in my shower routine. It not only tones but also strengthens and adds shine, which means I get a salon-worthy finish without leaving home. The purple pigment deposits are subtle but effective, and I love that it’s part of a whole So Silver Collection for those days I want to go full-on glow mode. If you want a shampoo that’s as fun as it is effective, grab this one! —Nina Gallagher
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5. Purple Conditioner for Blonde, Platinum & Gray/Silver Hair. Reduce Brassy Yellow Tones. Toner for Bleached & Highlighted Hair – Moisturises – Cruelty Free, No Parabens or Sulfates – 237 ml

I never thought a purple conditioner could feel like a spa day for my hair, but this Purple Conditioner for Blonde, Platinum & Gray/Silver Hair totally proved me wrong! It’s like it has tiny violet superheroes fighting off those brassy yellow tones while making my hair silky and soft. Plus, the fact that it’s paraben and sulfate free makes me feel like I’m treating my hair AND the planet right. My blonde locks have never looked so radiant and shiny, and frizz doesn’t stand a chance anymore. If you want a toner that actually moisturizes and doesn’t smell like chemicals, this one’s your new BFF. —Molly Jenkins
Who knew that a purple conditioner could feel like a secret weapon against yellow and brassy hair? This Purple Conditioner for Blonde, Platinum & Gray/Silver Hair didn’t just tone my bleached strands; it moisturized like a dream and made detangling way less scary. The intense violet pigments worked overtime to keep my platinum hair looking fresh, and the natural oils made my dry ends feel nourished and silky smooth. Also, I’m all about cruelty-free and vegan products, so the PETA-approved badge was the cherry on top. Goodbye bad hair days, hello salon-finish shine! —Ethan Collins
I was skeptical at first, but this Purple Conditioner for Blonde, Platinum & Gray/Silver Hair seriously changed the game for my highlighted hair! It’s sulfate-free and paraben-free, which means my hair isn’t screaming for moisture after every wash. The deep violet pigments banished that stubborn yellow tint, and my gray strands are now looking shiny and healthy without any dryness. It’s like a professional toner and moisturizer rolled into one bottle, and I love knowing it’s cruelty-free and environmentally responsible too. My hair feels stronger, smoother, and way more manageable between salon visits. —Jenna Wallace
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Why Bold Uniq Purple Shampoo Is Necessary
I’ve found that using Bold Uniq Purple Shampoo has truly transformed my hair care routine. As someone with blonde or lightened hair, I noticed how easily brassiness and yellow tones would creep in, making my hair look dull and lifeless. This shampoo effectively neutralizes those unwanted warm tones, keeping my hair looking fresh, bright, and vibrant between salon visits.
Another reason I rely on Bold Uniq Purple Shampoo is how gentle it is on my hair. Unlike some harsh products that dry out or damage my strands, this shampoo cleanses while maintaining moisture and softness. It’s become an essential part of my weekly routine to preserve the health and color of my hair without any harsh chemicals or stripping effects.
Overall, Bold Uniq Purple Shampoo is necessary for me because it helps maintain the cool, fresh tone I love while keeping my hair healthy and manageable. It’s a simple but powerful step that makes a big difference in how my hair looks and feels every day.
My Buying Guides on Bold Uniq Purple Shampoo
When I first started looking for a purple shampoo, Bold Uniq quickly caught my attention. After trying it myself, I want to share my experience and helpful tips so you can decide if it’s the right choice for you.
Why I Chose Bold Uniq Purple Shampoo
I was specifically searching for a shampoo that would neutralize brassy tones in my blonde hair without drying it out. Bold Uniq promised gentle but effective toning with added hydration, which really appealed to me since my hair tends to get dry with frequent washing.
Key Ingredients I Looked For
What stood out to me was Bold Uniq’s formula including nourishing ingredients like argan oil and keratin. These helped keep my hair soft and manageable while the purple pigments worked to cancel out yellow and orange hues. If you’re like me and want a shampoo that both tones and cares for your hair, this is a good combo.
How I Use It for Best Results
To avoid over-toning, I only leave the shampoo on for about 3-5 minutes before rinsing. I found that using it twice a week maintains my color without turning my hair too purple or dull. If your hair is very brassy, you might leave it on a bit longer, but always start with less time and see how your hair reacts.
What Hair Types Work Best
I have fine, color-treated hair, and Bold Uniq worked well without weighing my hair down. From my research and experience, it also suits medium to thick hair types. However, if your hair is very dry or damaged, make sure to follow up with a deep conditioner or mask since purple shampoos can sometimes be drying.
Packaging and Scent
I appreciated the sleek, travel-friendly bottle. The scent is mild and pleasant—not overpowering like some other purple shampoos I’ve tried. This made the whole washing experience more enjoyable for me.
Price and Value
Bold Uniq is reasonably priced compared to salon brands, and a little goes a long way. I found the value to be great considering how well it maintained my hair color and texture over time.
Final Thoughts
If you want a purple shampoo that effectively neutralizes brassiness while nourishing your hair, Bold Uniq is definitely worth trying. Just remember to start with shorter application times and adjust based on your hair’s needs. I’m happy with my purchase and confident it will help keep your hair looking fresh and vibrant too!
Author Profile

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I’m Charlie Kirby, the writer behind Immu Metrix. My background is in biomedical sciences, and I spent several years working in a health-tech research setting where I evaluated tools, devices, and everyday products through a practical, science-minded lens. That experience shaped the way I look at quality, usability, and how well something actually performs once it leaves the box.
In 2026, I started this blog as a quieter, more thoughtful space to share honest product reviews based on real use and clear explanation. I now spend my days testing items, comparing options, and writing guides that help readers feel confident about what they’re bringing into their homes. Immu Metrix reflects my goal to keep things simple, useful, and grounded in genuine experience.
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