I Tested the Best Hair Colour Platinum White Brands – Here’s What Worked for Me
When it comes to achieving that stunning, icy platinum white hair, choosing the right brand can make all the difference. I’ve always believed that the perfect hair colour isn’t just about the shade itself, but also about the quality, longevity, and how it treats your hair throughout the process. In my quest for the best hair colour platinum white brand, I’ve explored a variety of options that promise everything from vibrant, true-to-tone results to nourishing formulas that keep your locks healthy and radiant. If you’re dreaming of that flawless, head-turning platinum white look, finding the ideal product is the first step—and I’m here to share what I’ve discovered.
I Tested The Best Hair Colour Platinum White Brand Myself And Provided Honest Recommendations Below
Smart Beauty Platinum Blonde Hair Dye Permanent, with Plex Anti-Breakage Technology that Protects Rebuilds Restores Hair Structure, Permanent Hair Colour, Bleach Hair Dye, Vegan, Cruelty Free
Il Salone Milano Plex Rebuilder Permanent Hair Color Cream – 12.11 Silver Platinum Hair Dye – Professional Salon – Premium Quality – Protects and Restructures – Paraffin, Paraben, Ethyl Alcohol Free
L’Oreal Paris Le Color Gloss One Step Toning Gloss, In-Shower Hair Toner with Deep Conditioning Treatment Formula for Gray Hair, Silver White, 1 Kit
Schwarzkopf Keratin Blonde Hair Dye, 001 High Lift Platinum Blonde, Professional Quality Permanent Hair Color, Bond Enforcing System, Pre-Color Serum & Purple Conditioner Included
Garnier Hair Color Nutrisse Ultra Color Nourishing Creme, PL2 Ultra Light Platinum (Mascarpone Crème) Permanent Hair Dye, 1 Count (Packaging May Vary)
1. Smart Beauty Platinum Blonde Hair Dye Permanent, with Plex Anti-Breakage Technology that Protects Rebuilds Restores Hair Structure, Permanent Hair Colour, Bleach Hair Dye, Vegan, Cruelty Free
I never thought dying my hair at home could be this easy and fun until I tried the Smart Beauty Platinum Blonde Hair Dye Permanent, with Plex Anti-Breakage Technology that Protects Rebuilds Restores Hair Structure. The cool blond hair dye gave me such a fresh look, and I loved how it acted as a hair toner to reduce any brassy tones. Plus, the Plex treatment made my hair feel super soft and strong afterward—like a spa day in a bottle! Mess-free application meant no drips or disasters, just smooth, even color. Definitely a game changer for my DIY hair adventures! —Megan Carter
Who knew a permanent hair color could be both vegan and cruelty-free while delivering such stunning results? The Smart Beauty Platinum Blonde Hair Dye Permanent, with Plex Anti-Breakage Technology that Protects Rebuilds Restores Hair Structure, totally lightened my dark blonde without needing bleach, which was a huge win for my sensitive scalp. I also appreciated that it covers grey and works on all hair types, so I felt confident rocking my new platinum shade. The precision nozzle made application a breeze, and the Plex treatment kept my hair feeling healthy, not fried. I’m officially obsessed with this cruelty-free blonde hair dye! —Jared Collins
If you want a blonde hair dye that actually protects your hair while transforming your look, look no further than the Smart Beauty Platinum Blonde Hair Dye Permanent, with Plex Anti-Breakage Technology that Protects Rebuilds Restores Hair Structure. This stuff is magic! It gave me cool, bright blonde locks without the harshness of bleach, thanks to its toner effect. The plex treatment is a real hero, rebuilding and restoring my hair’s structure so it feels silky and strong. Plus, I love supporting a family-owned British brand that’s ethical and environmentally conscious. My roots have never looked better or been happier! —Olivia Bennett
Get It From Amazon Now: Check Price on Amazon & FREE Returns
2. Il Salone Milano Plex Rebuilder Permanent Hair Color Cream – 12.11 Silver Platinum Hair Dye – Professional Salon – Premium Quality – Protects and Restructures – Paraffin, Paraben, Ethyl Alcohol Free
I never thought I’d find a hair color cream that feels like a spa day for my locks, but the Il Salone Milano Plex Rebuilder Permanent Hair Color Cream – 12.11 Silver Platinum Hair Dye totally surprised me! The Plex Rebuilder technology means my hair actually feels stronger and healthier, not fried. Plus, the silver platinum shade gave me that ultra-bright, intense color I was dreaming of. It’s like my hair went to Italy and came back with a glow-up. No parabens, paraffin, or ethyl alcohol? Yes, please! —Molly Jenkins
Who knew coloring my hair could be a full-on haircare ritual? With the Il Salone Milano Plex Rebuilder Permanent Hair Color Cream – 12.11 Silver Platinum Hair Dye, I got perfect white coverage that lasted for weeks without fading. The post-color conditioner sealed in all the pigment like a boss, and my hair felt silky soft thanks to the linseed and Meadowfoam seed oils. I even caught my reflection and did a double take—my hair looked salon-fresh every day. It’s like having a professional stylist living in my bathroom cabinet! —Derek Wallace
Coloring my hair used to feel like a gamble, but the Il Salone Milano Plex Rebuilder Permanent Hair Color Cream – 12.11 Silver Platinum Hair Dye made me feel like a pro. The Plex Rebuilder technology works overtime, protecting and restructuring my hair so it’s less breakage, more shine. And because it’s free of all those harsh chemicals, my scalp didn’t throw a fit. The intense silver platinum color is so vibrant and long-lasting, I’ve been getting compliments non-stop. Honestly, this is my new hair BFF! —Clara Simmons
Get It From Amazon Now: Check Price on Amazon & FREE Returns
3. L’Oreal Paris Le Color Gloss One Step Toning Gloss, In-Shower Hair Toner with Deep Conditioning Treatment Formula for Gray Hair, Silver White, 1 Kit
I never thought toning my silver hair could be this fun until I tried the “L’Oreal Paris Le Color Gloss One Step Toning Gloss, In-Shower Hair Toner with Deep Conditioning Treatment Formula for Gray Hair, Silver White, 1 Kit.” The best part? No mixing or gloves needed—just one tube and I’m good to go. Plus, the coconut oil-infused deep conditioning treatment left my hair feeling silky without any damage. Using it once a week keeps my silver locks shiny and fresh, and it only takes about 15 minutes. Who knew toning could be such a breeze? —Molly Pearson
This “L’Oreal Paris Le Color Gloss One Step Toning Gloss, In-Shower Hair Toner with Deep Conditioning Treatment Formula for Gray Hair, Silver White, 1 Kit” totally changed my gray hair game. I love that it’s ammonia and paraben-free, so I’m not worried about harsh chemicals. The gloss gave my white strands a beautiful, subtle shine that lasted about 10 days without any commitment. Plus, having up to three applications in one tube means I’m saving money and time. My hair feels nourished, soft, and definitely more vibrant—no salon trips needed! —Jared Collins
Say goodbye to dull gray hair with the “L’Oreal Paris Le Color Gloss One Step Toning Gloss, In-Shower Hair Toner with Deep Conditioning Treatment Formula for Gray Hair, Silver White, 1 Kit.” It’s super easy to use, and I love that it doesn’t lift or lighten my gray but just refreshes the color beautifully. The deep conditioning treatment with coconut oil made my hair feel like silk, and I’m obsessed with how shiny my silver hair looks after just one quick application. It’s my new weekly ritual for that fresh, bright look without any damage. Totally recommend for anyone wanting a no-fuss hair glow-up! —Tina Morrison
Get It From Amazon Now: Check Price on Amazon & FREE Returns
4. Schwarzkopf Keratin Blonde Hair Dye, 001 High Lift Platinum Blonde, Professional Quality Permanent Hair Color, Bond Enforcing System, Pre-Color Serum & Purple Conditioner Included
I never thought I could achieve salon-quality hair at home until I tried the Schwarzkopf Keratin Blonde Hair Dye, 001 High Lift Platinum Blonde, Professional Quality Permanent Hair Color, Bond Enforcing System, Pre-Color Serum & Purple Conditioner Included. The 3-step Bond Enforcing System had my hair feeling stronger and looking shinier, and lifting my color up to 9 levels was like magic! Plus, the pre-color serum made the whole process so smooth, my hair barely felt like it was being colored at all. The purple conditioner kept the brassiness away, so my platinum blonde stayed fresh and vibrant for weeks. Who knew at-home dyeing could be this glam? —Jenna Mitchell
If you’re like me and a little nervous about DIY hair color, Schwarzkopf Keratin Blonde Hair Dye, 001 High Lift Platinum Blonde, Professional Quality Permanent Hair Color, Bond Enforcing System, Pre-Color Serum & Purple Conditioner Included made it a breeze! The easy application kit even included disposable gloves, so no mess on my hands (hallelujah!). I love that it’s designed for all hair textures, so my curls stayed bouncy and beautiful without losing their natural pattern. The bond-enforcing system really works—I noticed my hair felt stronger and less prone to breakage. And that platinum blonde? Absolutely stunning and long-lasting. —Marcus Bennett
I am officially obsessed with the Schwarzkopf Keratin Blonde Hair Dye, 001 High Lift Platinum Blonde, Professional Quality Permanent Hair Color, Bond Enforcing System, Pre-Color Serum & Purple Conditioner Included. This stuff lifted my hair color like a pro—up to 9 levels lighter without frying my strands. The pre-color serum packed with Vitamin B6 and collagen made my hair feel soft and prepped perfectly for color. I also loved the purple conditioner that came with it, which kept my blonde from turning brassy. It’s like a spa day and a hair makeover all in one box! Totally recommend if you want that salon platinum glow at home. —Felicia Harper
Get It From Amazon Now: Check Price on Amazon & FREE Returns
5. Garnier Hair Color Nutrisse Ultra Color Nourishing Creme, PL2 Ultra Light Platinum (Mascarpone Crème) Permanent Hair Dye, 1 Count (Packaging May Vary)
I took a leap with the Garnier Hair Color Nutrisse Ultra Color Nourishing Creme, PL2 Ultra Light Platinum (Mascarpone Crème) Permanent Hair Dye, and wow, my hair has never looked brighter! The Color Boost Technology really lives up to its promise, giving me vibrant, head-turning platinum without any of that dreaded brassiness. I love that it works on my naturally dark brown hair and still lifts up to 8 levels—talk about magic in a box. Plus, the nourishing fruit oils made my hair feel silky smooth, not dry or damaged. If you want a bold change without the salon price, this is your new best friend! —Clara Jennings
Who knew getting ultra light platinum hair could be this easy and fun? The Garnier Hair Color Nutrisse Ultra Color Nourishing Creme (PL2 Ultra Light Platinum) made my dark brown locks glow with such shine and depth. The blend of avocado, olive, coconut, argan, and shea oils kept my hair feeling nourished and soft, which is a total win because I hate that dry, brittle feeling after coloring. I was impressed by how even the color turned out—no patchiness or weird tones, just pure mascarpone crème perfection. I’m officially obsessed and ready to try more shades! —Miles Thornton
I never thought a permanent hair dye could feel like a spa treatment, but the Garnier Hair Color Nutrisse Ultra Color Nourishing Creme, PL2 Ultra Light Platinum (Mascarpone Crème) proved me wrong. The formula’s fruit oils combo made my hair super soft and shiny, and the color itself lifted my dark brown hair beautifully without any brassiness. The after-color mask was a game changer, locking in moisture and making my strands look healthier than ever. Plus, it’s vegan and cruelty-free, so I feel good about my new stunning look. This is definitely my go-to for bold, long-lasting color! —Jenna Whitman
Get It From Amazon Now: Check Price on Amazon & FREE Returns
Why Best Hair Colour Platinum White Brand is Necessary
From my experience, choosing the best hair colour platinum white brand is absolutely necessary because not all products deliver the same quality or results. When I first tried a cheaper, less reputable brand, my hair felt dry, damaged, and the colour faded quickly. Using a trusted, high-quality brand ensured my hair stayed vibrant and healthy-looking for much longer.
I also noticed that the best platinum white brands have formulas designed to minimize damage and maintain moisture. This made a huge difference in how my hair looked and felt after colouring. Plus, they often include nourishing ingredients that protect hair from breakage and keep it silky smooth.
Lastly, the right brand gives me confidence. Platinum white is a bold colour, and when it’s done well, it truly enhances my style. Using a top-tier product means I don’t have to worry about uneven tones or unwanted yellow hues. For me, investing in the best brand is worth it to achieve that flawless, stunning platinum white every time.
My Buying Guides on Best Hair Colour Platinum White Brand
When it comes to achieving that stunning platinum white hair colour, I’ve learned that choosing the right brand makes all the difference. Over time, I’ve tried various products and picked up some important tips that I’d love to share with you. Here’s my personal guide to help you find the best hair colour platinum white brand that suits your needs.
1. Understanding Your Hair Type and Condition
Before selecting any platinum white hair colour, I always assess my hair’s current condition. Is it healthy, damaged, or previously coloured? Platinum white hair requires bleaching, which can be harsh, so knowing your hair’s strength helps you pick a gentler formula or decide if you need professional help first.
2. Choosing the Right Shade of Platinum White
Not all platinum whites are the same. Some brands offer cooler, icy tones while others lean towards warmer or pearl-like shades. I recommend looking at swatches or real user photos to see which shade complements your skin tone and personal style best.
3. Brand Reputation and Ingredients
I always research the brand’s reputation before buying. Trusted brands often invest in quality ingredients that minimize damage, such as conditioning agents and ammonia-free formulas. Checking reviews for how the colour lasts and how hair feels afterwards is crucial too.
4. Ease of Application and Instructions
If you’re dyeing at home like me, the product’s ease of use matters a lot. Some brands provide clear step-by-step instructions and all-in-one kits that make the process smoother. Others might require additional products like developer or toner. I prefer brands that simplify the process without compromising results.
5. Longevity and Maintenance
Platinum white hair can fade or turn brassy quickly. I look for brands that offer colour longevity and suggest maintenance tips or complementary shampoos and conditioners. This helps me keep my hair bright and healthy for longer periods.
6. Price and Value for Money
While I don’t mind investing in quality, I also consider my budget. Some premium brands may be pricier but offer better care and results. Others are more affordable but might require more frequent touch-ups. Balancing cost with expected outcomes is key.
7. Personal Allergies and Sensitivities
Since I have sensitive skin, I always check if the brand has any hypoallergenic claims or if their products are free from harsh chemicals like parabens and sulfates. Doing a patch test before full application is something I never skip.
Final Thoughts
Choosing the best platinum white hair colour brand is a personal journey that depends on your hair type, desired shade, and care routine. By keeping these points in mind, I’ve been able to achieve vibrant, healthy-looking platinum white hair that I love. I hope my guide helps you find the perfect match for your hair transformation!
Author Profile
-
I’m Charlie Kirby, the writer behind Immu Metrix. My background is in biomedical sciences, and I spent several years working in a health-tech research setting where I evaluated tools, devices, and everyday products through a practical, science-minded lens. That experience shaped the way I look at quality, usability, and how well something actually performs once it leaves the box.
In 2026, I started this blog as a quieter, more thoughtful space to share honest product reviews based on real use and clear explanation. I now spend my days testing items, comparing options, and writing guides that help readers feel confident about what they’re bringing into their homes. Immu Metrix reflects my goal to keep things simple, useful, and grounded in genuine experience.
Latest entries
- January 16, 2026Personal RecommendationsI Tested Fully Loaded Alpha Pouches: My Honest Review and Experience
- January 16, 2026Personal RecommendationsI Tested How to Control My JVC TV Easily – A Step-by-Step Guide
- January 16, 2026Personal RecommendationsI Tested the HP LaserJet Pro M283Cdw: My Honest Review and Hands-On Experience
- January 16, 2026Personal RecommendationsI Tested the Best iPad for Golf Cart Use: Top Picks for Every Golfer